Want to grow your company online? Showing up at the top of Google’s search results will make everything else in your business easier because people will find and interact with what they’re after. But how do you get there? It all boils down to using good steady SEO practices.
SEO (Search Engine Optimization) is the way to improve your website’s online visibility so it shows up higher in search results. The higher you rank the more likely your business is to catch the eye of possible customers. As a small business owner, startup founder or marketing manager, knowing and putting SEO best practices into action can lead to organic traffic boosts that not increases brand visibility but also brings long-term success.
In this guide, we will share ten best SEO practices that’ll boost your visibility in search engines — but no fancy talk or tricks! Whether you’re learning SEO for the first time or looking to shake up your current plan, use this guide to make helpful changes that Google (and all of us) will appreciate.
1. Use the Right Keywords Strategically
Keywords form the basis of SEO content writing. They consist of the words and phrases individuals enter into Google when searching for information.
Begin by exploring keywords that your intended audience actively seeks. Tools such as Google Keyword Planner, Ubersuggest or SEMrush can help you find terms that relate to your business. Pick a combination of main keywords and long-tail keywords (more detailed phrases) to achieve the best results.
After you’ve selected your keywords, put them in key places:
- In your page title and meta description
- In headings (H1 and H2 tags)
- Within the first 100 words of your content
- Smoothly throughout your content body (don’t overdo it)
To illustrate, if you provide SEO consulting services, using phrases like “SEO strategy” or “on page SEO” on your service pages and in your blog posts can help match search intent.
2. Craft a Unique and Optimized Title
Your page title found in the HTML title tag, is one of the first things both Google and visitors pay attention to.
Using a strong title with your main keyword can encourage more people to click on your page. This also improves your ranking on Google. Avoid stuffing keywords though. Instead, make your title clear and engaging.
Good title example: SEO Best Practices to Boost Google Rankings in 2025
- Select unique and relevant SEO titles
- Add your main keyword
- Keep it under 60 characters
- Make it engaging or highlight a clear advantage
Your page title creates a first impression so make it matter.
3. Use Proper Heading Tags to Structure your Content
Headings do more than look good — they help with SEO and make content easy to read.
Add heading tags such as H1, H2 and H3 to organize your content. Think of them as a guide to your page. Reserve the H1 for the main title and use H2 for major sections/headings and H3 to break down smaller parts.
Here are some tips to use headings:
- Add keywords, like “on-page SEO” or “SEO content writing”
- Make headings clear and useful
- Avoid skipping levels. Don’t jump from H2 straight to H4
Headings help search engines figure out your content’s layout. Readers also use them to find what they’re looking for.
4. Submit an XML Sitemap to Google
An XML sitemap is like a roadmap for search engines. It helps Google discover and index your pages more efficiently.
If your website doesn’t have a sitemap yet, create one using tools like Yoast (for WordPress) or Screaming Frog. Once generated, submit it via Google Search Console under “Sitemaps.”
Doing this ensures all your important pages — Blogs, Service pages, Landing pages, Product Pages are visible to search engines. It’s a vital part of technical SEO and should be included in every thorough SEO audit.
5. Add Internal Links Across your Website
Internal links are the pathways that connect different pages within your website. Think of it as helping Google and your users to navigate your website easily.
For example:
- Link from a blog about “SEO strategy” to your services page on “SEO consulting services.”
- Link from your homepage to popular blog posts or case studies.
Tips for smart internal linking:
- Use descriptive anchor text (e.g., “learn more about our SEO audit process” instead of “click here”)
- Prioritize linking to high-value or cornerstone content
- Avoid overloading any single page with too many links
This supports your on page SEO and creates a more connected experience for visitors.
6. Build High-Quality Backlinks
Backlinks (links from other websites to yours) act as trust signals to Google.
When reputable websites link to your content, it tells search engines your site is credible and worth ranking higher. But not all backlinks are equal — focus on earning them naturally.
How to get quality backlinks:
- Publish helpful, shareable content
- Reach out to Bloggers, Journalists or Partners in your niche
- Offer guest posts on relevant, high-authority sites
Avoid shady link schemes or buying links — they can hurt your SEO.
If you’re looking to grow long-term authority, invest in organic SEO services that prioritize ethical backlink strategies. As a trusted SEO expert in India, 123webdesigner can help you with just that.
7. Optimize Images for SEO
Optimizing images is a small step with big benefits. Not only do they improve user experience, but they also help with page speed and Google’s understanding of your content.
Here’s how to optimize images for SEO:
- Compress image files without losing quality
- Use descriptive filenames (e.g., “seo-strategy-guide.jpg” instead of “IMG_1234.jpg”)
- Add alt text that describes the image accurately using keywords where relevant
These practices support both on page SEO and technical SEO. A faster, accessible website = better rankings.
8. Publish Helpful and Relevant Content
Google prioritizes content that solves real problems. So focus on writing SEO content that’s clear, informative and tailored to your audience’s needs.
Great content should:
- Answer common questions
- Be easy to read and skimmable
- Include trustworthy data or insights
- Be updated regularly
Whether you’re writing blog posts, guides or service pages, make sure they serve a purpose. This is also where a well-rounded SEO consulting service can help you identify high-potential content opportunities.
9. Deliver a Great User Experience (UX)
Google takes into results in user experience as a major ranking factor.
No matter how good your content is, it’s not going to perform well if your website is clunky or slow or difficult for visitors to navigate. Here’s what to focus on:
- Mobile responsive: Your site needs to look good on phones and tablets as well.
- Page speed: Optimize images, cache and CDN services such as Cloudflare.
- Easy navigation: Menus, categories and CTAs need to be distinct
It compliments both technical SEO and local SEO service.
10. Conduct Regular Technical SEO Audits
SEO isn’t a one-time fix. You should check your site often for issues that can cause performance errors.
Regular list to check in a technical SEO aside from regular items that are included in your typical SEO audits, may include the below-mentioned:
- Broken links and 404 errors
- Crawlability and Indexing issues
- HTTPS security
- Core Web Vitals (Page speed, Mobile experience and Loading time)
For your audit, use tools including Google Search Console, Screaming Frog and Ahrefs.
Collaborating with an India based SEO expert such as123webdesigner. com can keep you on the ball with tech patches and make sure your site stays optimised for search prioritisation.
Conclusion
SEO is an ongoing process — not a one-time task. By applying these best practices, you’re not just improving your search engine rankings — you’re building a stronger, more visible and more trustworthy online presence.
From optimizing your titles and images to running technical SEO audits and publishing meaningful content, every step you take brings you closer to higher rankings and better traffic.
Need help putting all this into action?
123webdesigneroffers expert SEO consulting services tailored to your business goals. Whether you need local SEO services, technical support or a full SEO strategy — our team is here to help you grow.
FAQs
Q1. How long does it take to rank higher on Google with SEO best practices?
A. Most websites see noticeable improvements within 3–6 months if SEO best practices are applied consistently. But this can vary widely depending on competition, domain authority, site age and backlink profile. It can take longer for competitive niches.
Q2. What are the top 3 SEO factors for better Google rankings?
A. High-quality SEO content, effective On-page SEO and strong Backlinks are the most impactful ranking factors.
Q3. Do I need SEO audit services for my website?
A. Yes, regular SEO audits help identify and fix technical issues, improve site performance and maintain high rankings.
Q4. Can local SEO Services help small businesses?
A. Absolutely. Local SEO services improve visibility in location-based searches, driving more nearby customers to your business.
